Content Marketing has been deemed as the next generation of Social Media Marketing and the answer to all of your promotional needs. Turns out that the smartest people in marketing are interested in a return on investment. So the investment part is to be as low as possible to show an actual return. Fancy terms like Insights, Retweets, Likes and Shares will only make for a fun meeting, though not a great marketing campaign.
When you are marketing online think of the easiest ways to communicate across as many networks as you can, while tracking the success of each post. The consistency of posting content to promote the overarching and specific initiatives of the brand will provide the best opportunity for a return on investment. If you add in a little bit of Facebook and Twitter advertisements, you are sure to win.
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