Former Univision Communications Executive, Iveliesse Malavé, Launches Multicultural Public Relations and Social Media Agency The CC Shop
Industry vets form communications collaborative with a strong network of multicultural talent from coast to coast.
Iveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop, a communications collaborative that brings together marketing communications counselors with vast experience in multicultural marketing, public relations, event management and social media.
The boutique agency was co-founded with Favila Budyszewick, previously a Managing Director at Policy Wisdom. It offers clients a strong network from coast to coast and a talented pool of communications professionals with proven expertise and passion for the industry. (Explore: What Sets Us Apart).
“After leading multiple communications teams in-house and for some of the world’s top firms, I’m proud to launch a different kind of agency to address the needs of the new American reality,” said Iveliesse Malavé. “There is growing demand for experienced storytellers that can help brands make meaningful connections,” she added.
“Now more than ever, it is critical to understand the cultural connections that bind us,” said Favila Budyszewick. “Culture extends far beyond language; it’s the understanding of the behaviors and beliefs that define a particular social, ethnic, or age group. Our goal is to bridge that divide by helping clients connect with their target audience through a deep understanding of their wants and needs.”
Iveliesse Malavé, Principal, Creative Partner, is a dynamic and creative communications professional with vast experience launching national integrated communications campaigns for entertainment properties, consumer products, and non-profit organizations. Prior to leading publicity for Univision’s entertainment properties, she was a Senior Vice President at Fleishman-Hillard managing the P&G Beauty Hispanic portfolio of premier brands such as CoverGirl, Pantene, Olay and Clairol. Iveliesse holds a journalism degree from The Ohio State University.
Favila Budyszewick, Principal, Managing Partner, is an established marketing communications strategist with a wealth of experience in the consumer space in both the U.S. and across Latin America. She has led the development and implementation of many successful campaigns at local, national and international corporations including UPS and Humana Healthcare as well as leading international PR firms including Fleishman-Hillard and Weber Shandwick. Favila oversees the agency’s operations, driving efficiencies across the business. She holds a communications degree from Florida International University.
Visit The CC Shop at: www.yourccshop.com